'Down the Shore' is my brand of wine, imported from both Europe and Africa. The target audience is people 50-75 years of age, specifically retired women who enjoy spending their days along the Jersey Shore. This wine is made for those who are young at heart and love to sip on fruity wine by the beach or pool. The color palettes I used for these are vibrant, yet neutral enough to establish a sense of class while also encompassing the playful tone of the brand.